With people set to once again enjoying dining in restaurants, KFC in Malaysia has launched a specially-curated 86-track playlist titled ‘KFC You Soon’ to welcome customers back to its stores.
The campaign, done with creative partner Naga DDB Tribal Malaysia, the playlist aims to tell customers how much the brand has missed them. As part of an effort to promote the playlist, a dedication video was launched featuring a lonely and despondent KFC store longing for customers to return.
“Over the past few months, restaurants have generally been quiet and lonely. If the tables, chairs, trays and sauce dispensers could speak, they would probably tell people how much they’ve been longing for their presence,” said Creative Directors Jeremy Yeoh and Suryadipura Salleh.
“As KFC reopens its stores for Dine-In across the country, the team came up with the idea of serenading people back through song instead of doing the regular announcement.”
You can check out the playlist with popular songs from a wide variety of artists, here.
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Associate Creative Director: Rachel Hoo
Senior Copywriter: Candice Chhoa
Copywriter: Peh Xin Ying
Art Director: Bobby Lai, Sara Chong
BM Copywriter: Zhafirry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Business Unit Head: RZ Chew
Senior Account Manager: Brian Khoo
Account Manager: Dalina Annuar
Project Manager: Victoria Lim
Production House: Reservoir World Sdn Bhd
Film Director: Quek Shio Chuan
Producers: Kaviraj Ganayson & Chow Chun Son
Cinematography: Kai Lau
Post Production: Dixon Yoong
Color Grade: Setyo Wib
Music & Audio: Raof Zamirdin