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    KFC Makes a Mixtape With 86 Songs Welcoming Customers Back in Malaysia

    "Our stores have not been the same without you. So here’s a tribute from us," says KFC.

    By Asia Ad Junkie - Jun 19, 2020
    KFC Makes a Mixtape With 86 Songs Welcoming Customers Back in Malaysia

    With people set to once again enjoying dining in restaurants, KFC in Malaysia has launched a specially-curated 86-track playlist titled ‘KFC You Soon’ to welcome customers back to its stores.

    The campaign, done with creative partner Naga DDB Tribal Malaysia, the playlist aims to tell customers how much the brand has missed them. As part of an effort to promote the playlist, a dedication video was launched featuring a lonely and despondent KFC store longing for customers to return.

    “Over the past few months, restaurants have generally been quiet and lonely. If the tables, chairs, trays and sauce dispensers could speak, they would probably tell people how much they’ve been longing for their presence,” said Creative Directors Jeremy Yeoh and Suryadipura Salleh.

    “As KFC reopens its stores for Dine-In across the country, the team came up with the idea of serenading people back through song instead of doing the regular announcement.”

    You can check out the playlist with popular songs from a wide variety of artists, here.


    Credits

    Chief Creative Officer: Alvin Teoh
    Creative Director: Suryadipura Salleh, Jeremy Yeoh
    Associate Creative Director: Rachel Hoo
    Senior Copywriter: Candice Chhoa
    Copywriter: Peh Xin Ying
    Art Director: Bobby Lai, Sara Chong
    BM Copywriter: Zhafirry Fenner Zakaria
    Head of AV: Sharon de Silva
    AV Producer: Lee Boon Hsin
    Business Unit Head: RZ Chew
    Senior Account Manager: Brian Khoo
    Account Manager: Dalina Annuar
    Project Manager: Victoria Lim

    Production House: Reservoir World Sdn Bhd
    Film Director: Quek Shio Chuan
    Producers: Kaviraj Ganayson & Chow Chun Son
    Cinematography: Kai Lau
    Post Production: Dixon Yoong
    Color Grade: Setyo Wib
    Music & Audio: Raof Zamirdin

     

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