KFC Hijacks Thailand’s’ 9.9 Sales Day in Celebration of Colonel Sanders’ Birthday

Happy Birthday, Colonel.


KFC Thailand


Cj Worx

The Colonel has partnered with Cj Worx Thailand on a new campaign for KFC Thailand celebrating Colonel Sanders’ Birthday as part of Thailand’s 9.9 double-digit sale.

9.9 is basically Thailand’s Black Friday, where brands offer deeper discounts. This 9.9 saw the Colonel’s Birthday getting the big screen treatment with the campaign “Thanks for Discounts on the Colonels’ Birthday.”

Several brands joined in Colonel Sanders’ big day by putting discount labels on their products. KFC brought Colonel Sanders out to show the founder’s gratitude by helping promote other brands that offered discounts.


The KFC ad was aggressively advertised through different media channels. KFC went all in with online, offline media, and the brand’s own channel.


Advertiser: KFC Thailand


Creative Agency
Creative Agency: Cj Worx
Creative Chairman & Founder: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom, Thanasorn Janekankit
Associated Creative Director: Palap Sa-Ngiam
Art Director: Siraphop Apinuntasart
Copywriter: Danuphon Dokbuaklang
Agency Producer: Benjawan Sengte
Visualizer: Sereephap Sourtanglai
Managing Director: Chawana Keeratiyutamonkul
General Manager: Warapan Pornphichitpan
Account Executive: Suchanan Pumsawat
Account Executive: Worawalan Pornphichitpan

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