KFC India has launched a funny campaign to promote its new Chilli Chizza as a murderous food item that will kill Pizza. The one-minute spot shows a crime scene where inspectors investigate the death of Pizza, finding the killer to be KFC’s Chilli Chizza.
The spot, which was created by Ogilvy & Mather, offers a warning before watching: “New development in the series of crimes plaguing the city. Viewer discretion is advised. #SorryPizza”
Credits:
Agency: Ogilvy & Mather
Ajay Gahlaut – Executive Creative Director
Shailender Mahajan – Sr. Creative Director, Creative Services & Design
Krishna Mani – Sr. Creative Director, Creative
Srikanta Behera ” Associate Creative Director
Shreyans Gupta ” Creative Controller
Planning: Rasika Fernandes – Sr. Vice President, Planning
Production House: Early Man Films
Director: Abhinav Pratiman
Producer: Amarjeet Phukan