KFC Campaign in Hong Kong Takes Unique Approach to Promote Hot & Spicy

Ogilvy Hong Kong's KFC Hot & Spicy print campaign

KFC’s new ‘Hot & Spicy’ print campaign created by Ogilvy & Mather Hong Kong gives new definition to flaming hot.

Three, actually.

In one ad we see the now-retired Space Shuttle rocketing towards space; another is a dragster headed down the track and then finally, well, we’re not sure.


Something apocalyptic is our best guess. Or something related to disco – maybe the disco apocalypse? Whatever it is, we love the art – nicely done.


Agency: Ogilvy & Mather Hong Kong
Client: KFC Hong Kong
Chief Creative Officer: Reed Collins
Creative Director / Business Partner: John Koay
Creative Director: Matt Nisbet
Associate Creative Director: Kai Fung Chan
Art Director: John Koay
Account Manager: Stella Fung
Project Manager: Jennifer To
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Retoucher: Illusion, Bangkok

The space theme is familiar with the brand. Remember this gem from last year?




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