IPG Mediabrands has announced the appointment of Kestrel Lee as Head of Mediabrands Content Studio China, reporting to Chris Chen, CEO of Mediabrands China.
Mediabrands Content Studio China is designed to network and grow the content capabilities within Mediabrands agencies – UM, Initiative, Reprise, Rapport, MAGNA and Orion – around the world.
With 20 years of industry experience, Lee first entered the industry as an English-Chinese copywriter at advertising agencies including Saatchi & Saatchi, BBH, and Y&R.
He built his industry credentials working across digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, Sapient and ZENO/Edelman. As Head of MBCS, he will be responsible for setting a creative vision and building an innovative, content-forward culture for clients across all platforms and formats in China.
“I am thrilled to have Kestrel join us to champion our content proposition as part of our global Mediabrands Content Studio capabilities. With his award-winning track record, creative passion, and in-depth understanding of how content is consumed in China, I truly believe Kestrel will accelerate our business growth through content,” said Chris Chen, CEO of Mediabrands China.
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