Footwear behemoth Adidas rolled out a new campaign to promote their environmentally friendly Stan Smith shoe line. The campaign was created by creative agency Johannes Leonardo.
The 1-minute spot features Kermit and tennis star, Stan Smith, the namesake behind the sneaker. One part goodwill campaign, 1 part sneaker pitch, the premise is that being green is never easy (except for Kermit), but we should try anyway.
Kermit calls on us to think outside the box and take the little steps to work toward a more sustainable future. Adidas will do the same with their shoes.
The shoemaker is the latest in a dizzying line of global brands to make a push for sustainable products.