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    Kenny Blumenschein Named ECD for TBWA\Media Arts Lab APAC

    By Harold Henry - Oct 11, 2021
    Kenny Blumenschein Named ECD for TBWA\Media Arts Lab APAC

    Apples bespoke agency TBWA\Media Arts Lab has announced the appointment of Kenny Blumenschein as executive creative director for the Asia Pacific region.

    Blumenschein will be based out of the Singapore office. He will work with managing director, Michaela Futcher and report to global chief creative officer, Brent Anderson.

    In his new role, Blumenschein will work with teams stretching across the Asia Pacific region, from India to Australia. He joins Media Arts Lab most recently from Energy BBDO where he served as SVP, ECD for the agency. Prior to Energy BBDO, he was Creative Strategist for the Greater China Region at Facebook. Blumenschein has also held posts at Ogilvy as ECD Digital & Content, and as Head of Creative at VMLY&R.

     
     

    “Joining Media Arts Lab is a no-brainer. I’ve always had a crush on the agency. It’s a very rare opportunity to work on such an iconic brand with the smartest and nicest people in our industry. To do this in APAC, which is one of the most diverse, fastest growing and exciting regions, is a further privilege,” said Blumenschein.

    TBWA\Media Arts Lab is headquartered in Los Angeles, USA, and operates in 25 markets globally, with 5 regional hubs outside of Los Angeles London, Miami, Singapore, Shanghai and Tokyo.

    “This part of the world couldn’t be more important to us and ensuring that we have the creative firepower to deliver on our ambitions has been a critical focus. I’m so excited to have found someone of Kenny’s creative calibre, humanity and experience to help us do that,” said Futcher.

     
     

    “His background as a ‘cultural chameleon’ is critical to us unlocking the diverse opportunities across a region as vast as APAC. We’ll be drawing on his experience across the region, as well as globally, to make the kind of work that makes impact in a truly local way. We can’t wait to have him on board.”

     

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