VMLY&R has elevated Kenni Loh to CEO for its operations in Malaysia and Indonesia, as the agency aims to unite the two markets.
Loh will be based out of Malaysia and oversee operations of both VMLY&R and VMLY&R Commerce in Malaysia and Indonesia. He will report to Tripti Lochan, Co-CEO, VMLY&R Asia and Beth Ann Kaminkow, Global CEO of VMLY&R Commerce.
Loh previously held the CEO role for Geometry Malaysia.
“The formation of the Malaysia-Indonesia cluster allows us to leverage our talent and solutions across the markets to strengthen our brand building capabilities, for the creation of seamless connected consumer experiences for our clients in both Malaysia and Indonesia,” said Tripti Lochan, co-CEO, VMLY&R Asia.
VMLY&R Indonesia’s Managing Director, Mudit Trivedi, will report to Loh, while Eric Ho, Managing Director of VMLY&R Malaysia will move to VMLY&R Singapore to take on a new role as Client Success Director.
“The intersection of culture and commerce is enabling brands to drive both awareness and commercial value regardless of where a consumer is in their journey,” said Loh.
“Both markets have strong Muslim communities, and we plan to combine our expertise with these consumers, to capitalise on the growing trend of Halal-related industries, from food to investment, fashion and beyond.”
VMLY&R currently employs 150 staff in Malaysia and 70 in Indonesia, making it the largest WPP operating company in the markets.
“We are thrilled to see Kenni take on a larger role within VMLY&R. He will serve to seamlessly align the strengths of both offers across commerce, brand and customer experience, ensuring we are injecting creativity across the full consumer journey,” added Kaminkow.
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