Global public relations, social and experiential agency micro-network Red Havas, part of Havas Ortega, has onboarded Ken Lerona as its new Business Director in the Philippines.
Over the course of his 20-year career in marketing, Lerona has worked across a number of industries including FMCG, retail, real estate, and more. He specializes in transforming data into stories and campaigns for traditional and digital channels.
“I am proud to be part of such a dynamic team that constantly delivers industry benchmarks across different categories and I am excited to create more meaningful projects and that can become stories with impact for numerous brands,” said Lerona.
“I look forward to synergize with the global network and experience of Red Havas to create stronger brand impact.”
He will be involved with industry-focused campaigns such as the Havas Prosumer Reports, which listens to the views of the 20% of consumers who are thought leaders and trendsetters in their communities.
“Ken Lerona will be a valuable addition to the team, with his experience that can help with gainful insights as we help our clients navigate the post-pandemic world and beyond,” said Jos Ortega, Chairman and CEO of Havas Ortega.
“In the current media landscape, the role of PR is evolving, we will definitely continue to introduce innovation in the industry that comes with thoughtful influence, as we integrate social media, content production, experiential activations, event production, design, strategy, creatives, and data, among other disciplines on different platforms.”
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