Kelvin Leong Appointed Executive Creative Director at R/GA Shanghai

R/GA Shanghai has announced the appointment of Kelvin Leong to the role of Executive Creative Director. Leong has more than a decade of creative experience in China and has held APAC leadership roles across both 4A agencies and boutique agencies.

He will be responsible for leading the creative vision for R/GA Shanghai and driving transformational work across its agency roster.

“I always believe that curiosity helps strip away layers that mask insights to a problem. I feel R/GA operates the same way. We are curious about things. By uncovering great human insights, and applying new world tech, we can produce breakthrough ideas” said Leong.


A creative veteran in the industry, Leong has worked over two decades serving numerous brands which include: Coca Cola, P&G, Toyota, Sony, Guinness, Visa, FedEx, PepsiCo, Mini Cooper, Unilever, KFC, China Merchant Bank, Tsingtao Beer, The North Face, Oakley, Converse, Air New Zealand and Shanghai Disneyland Resort.

“We are incredibly excited to have Kelvin join the team. His talent, creative energy and passion are really going to help us continue to elevate the quality of what we can do for our clients,” said Seamus Higgins, VP Chief Creative Officer, R/GA Asia Pacific.

Leong has received recognition from global and regional award shows such as Spikes, AdFest, AWARDS, D&AD, Clio, One Show and Cannes.

“From the past I have known Kelvin as a colleague and friend, he loves challenges and believes in constantly reinventing himself. This will bring a whole new level of energy to R/GA Shanghai,” added Sook Ping Chow, Managing Director of R/GA Shanghai.



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