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    Kellogg’s Launches Comical ‘Just Right Fusion’ Campaign in Australia

    By Harold Henry - Sep 15, 2020
    Kellogg’s Launches Comical ‘Just Right Fusion’ Campaign in Australia

    Kellogg’s Australia has launched a new campaign for its latest product ‘Just Right Fusion’, via Wunderman Thompson Australia.

    The campaign highlights the new taste and “textural experience that comes from the combination of crunchy granola and the light crispiness of cereal in one product.” Write that down, kids, there will be a quiz later.\

     

    “Just Right Fusion is designed to appeal to the adventurous foodie, who is bored of the normal breakfast cereal tropes and is seeking something different. Which is why creatively our strategy is to be intriguing and a little off-center,” said Angela Morris, National Chief Strategy Officer at Wunderman Thompson Australia.

    Credits

    Simon Langley, National Chief Creative Officer
    Angela Morris, National Chief Strategy Officer
    Steve Hey, Creative Group Head
    Simon Koay, Senior Art Director
    Carnelian Easton-Jones, Senior Strategist
    Ana Lynch, Partner
    Rebekah O’Grady, Engagement Manager
    Gabe Hammond, Senior Broadcast Producer

    Wunderman Thompson & Revolver/ Will O’Rourke
    Mark Bennett, Editor
    Andy Clarkson, Colourist
    Richard Lambert, Visual FX Artist
    Chloe Marshall, Post-Producer

    Revolver/ Will O’Rourke
    Trevor Clarence, Director
    Michael Ritchie, MD & Executive Producer
    Pip Smart, Executive Producer & Producer
    Nicole Crozier, Producer

    Song Zu
    Sound engineer: Song Zu, Damian Enemark
    Composition: Song Zu, Lance Gurisik

    Media:
    Zenith Media

     

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