Kellogg’s Australia has launched a new campaign for its latest product ‘Just Right Fusion’, via Wunderman Thompson Australia.
The campaign highlights the new taste and “textural experience that comes from the combination of crunchy granola and the light crispiness of cereal in one product.” Write that down, kids, there will be a quiz later.\
“Just Right Fusion is designed to appeal to the adventurous foodie, who is bored of the normal breakfast cereal tropes and is seeking something different. Which is why creatively our strategy is to be intriguing and a little off-center,” said Angela Morris, National Chief Strategy Officer at Wunderman Thompson Australia.
Simon Langley, National Chief Creative Officer
Angela Morris, National Chief Strategy Officer
Steve Hey, Creative Group Head
Simon Koay, Senior Art Director
Carnelian Easton-Jones, Senior Strategist
Ana Lynch, Partner
Rebekah O’Grady, Engagement Manager
Gabe Hammond, Senior Broadcast Producer
Wunderman Thompson & Revolver/ Will O’Rourke
Mark Bennett, Editor
Andy Clarkson, Colourist
Richard Lambert, Visual FX Artist
Chloe Marshall, Post-Producer
Revolver/ Will O’Rourke
Trevor Clarence, Director
Michael Ritchie, MD & Executive Producer
Pip Smart, Executive Producer & Producer
Nicole Crozier, Producer
Sound engineer: Song Zu, Damian Enemark
Composition: Song Zu, Lance Gurisik
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