Kathy Wong Appointed General Manager at We Are Social in Hong Kong

We Are Social has appointed Kathy Wong as General Manager in Hong Kong, tasked with overseeing both We Are Social Hong Kong and the creative agency Metta/We Are Social.

Wong joins from the creative agency RollRollRoll, where she was Business Director. At We Are Social, she will manage a team of 20 people, working with a client roster that includes Keetah, Abbott, GEOX, and Alipay.

Wong brings more than 18 years of experience to the role having previously held roles at Ogilvy, TBWA, and FCB. Early in her career, she worked for Metta Communications, which was acquired by We Are Social in 2022 to become Metta/We Are Social.


Wong takes over from Donald Wong, who has left We Are Social Hong Kong to explore opportunities in the US. She will report to We Are Social’s CEO for North Asia, Pete Lin.

“I am thrilled to join the We Are Social team in Hong Kong, and to rejoin Metta where I have many great memories,” said Wong.

“I look forward to drawing on my experience in both agency and client-side roles to continue to help We Are Social’s clients excel creatively and strategically. I am excited to expand the team at We Are Social, drive the digital discipline in Hong Kong forward, and serve the digital marketing demands of both local and international clients.”

Lin added: “We’re delighted that Kathy has chosen to join the team at We Are Social. She’s a first-class communicator with an unrivalled reputation in the Hong Kong advertising world, and there’s no better person to take our growing team to the next level.”


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