HubSpot has once again tapped its brand ambassador and comedy actress Kathryn Hahn – this time as CEO of an outlaw business in the Wild West and one of HubSpot’s ‘Success Stories’ created by 72andSunny New York.
The spot follows the brand’s first global campaign last year, also by 72andSunny, with Hahn starring as the CEO of a growing pirate business that Hubspot took from “from ugh to arghh.”
“It’s exciting to evolve the creative into the world of Wild West outlaws! There are so many fun tropes and storytelling opportunities — CEO Kathryn can go from leading a stagecoach acquisition campaign to presiding over a competitive sales duel, with full trust in HubSpot CRM to fuel her company’s growth,” said Clare Jensen & Whitney Yando, creative directors 72andSunny New York.
The campaign features two 30-second spots, Saloon Doors, and Duel, along with shorter versions of each. They wereproduced by SMUGGLER, directed by Tony Yacenda, and shot by Paula Huidobro.
Hahn starred as Wanda’s nemesis, Agatha Harkness, in the Marvel Cinematic Universe miniseries WandaVision.
Get yourself a CRM that's a real workhorse. Speaking of… anyone seen my 🐴? pic.twitter.com/a4Kwd4yeyr
— HubSpot (@HubSpot) January 24, 2023
Agency: 72andSunny New York
Production company: Smuggler
Director: Tony Yacenda
Editorial: Arcade Edit
Editor: Ali Mao
Sound design: Henry Boy
Mix: Heard City
Here is Hanh as an enterprising pirate.