Publicis One Promotes Kate Bayona-Garcia to GM Leo Burnett Vietnam

Publicis One Vietnam has promoted Kate Bayona-Garcia, currently Head of Digital & Innovations, to General Manager of Leo Burnett Vietnam. This follows the launch of Publicis One in Vietnam last year which saw Lukasz Roszczyc, previously Managing Director, Leo Burnett Vietnam, appointed to CEO as part of the Publicis One Vietnam’s country board.

The board is headed by Chairwoman, Hoang Thi Mai Huong and also includes Francois Goddet as Chief Integration Officer and Hoang Dao Hiep as Advisor for Growth.

“Leo Burnett and the Publicis One transformation puts us ahead of the progressive agency evolution and on top of the dynamics in the communication industry,” said Bayona-Garcia.


“The new structure has empowered Leo Burnett’s hybrid capabilities while fostering effective collaboration across Publicis One and Publicis Groupe to deliver integrated solutions for our clients in line with or even ahead of the market trends. The focus for us now is to deliver results with this new structure, which will be an even more exciting journey ahead.”

In her new role, Bayona-Garcia will continue to develop the growing Leo Burnett operation in Ho Chi Minh City. “Over the past five years, Kate has been a strong contributor to the remarkable growth of the agency and the advancement of its capabilities. As one of the top leaders in Vietnam’s communications industry, Bayona-Garcia brings more than 12 years of international leadership to the role. I’m confident in her ability to foster further integration and collaboration of Leo Burnett with the greater Publicis One Vietnam team,’ said Roszczyc.




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