Kasikornbank Launches Funny ‘No Stereotype’ Campaign

Kasikornbank in Thailand has launched the ‘No Stereotype’ campaign to highlight the simplicity of the new mobile banking app, K Plus. The

The two-and-a-half-minute spot, created by GREYnJ United Bangkok, takes a humorous approach to highlight the diverse lifestyles and needs of real people including youngsters “who can be over 60 years old,” adults who can be 15-years-old, and others who fall under societal stereotypes.


“The new commercial film reflects the fact that KBank and its customers have a deeper and closer relationship, now more than ever,” said Asawin Phanichwatana, deputy chief creative officer at GREYnJ UNITED. “It strengthens the role of KPlus app in people’s lives as a ‘digital lifestyle ecosystem enabler’, which goes beyond traditional banking.”


Campaign Title: K+ People
Client: Kasikornbank Thailand
Brand: K PLUS

Agency: GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief Creative Officer: Jureeporn Thaidumrong
Chief Executive Officer: Kanaporn Hutcheson
Chief Operation Officer: Thipayachand Hasdin
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Asawin Phanichwatana / Jesse Wong
Copywriter: Jesse Wong / Natthinee Ruengves / Pandarie Somjit
Art Director: Pheraphas Jongphatcharanan
General Manager: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Naphat Ruenpanich
Associate Planning Director: Jongkoch Dusittanakarin
Project Management Director: Kanoksak Kanchanachutha
Senior Traffic Coordinator: Juthamas Tantated

Production Company: Happy Ending Film
Director: Nawapol Thamrongattanarit
Assistant Director: Pornpong Wongwatpong
Cinematographer: Boonyanuch Kraithong
Film Producer: Pacharin Surawatanapongs
Film Art Director: Cai Lianjie
Casting Director: Panjai Sirisuwan
Stylist: Angsana Tulakorn
Production Manager: Sasicha Kanjanumpa
Post Producer: Supapit Chirattikanon
Editor: Harin Paesongthai
Colorist: Chaitawat Thrisansri
Flame Artist: Krongyote Glinguang
Music Composer: Siwat Homkham

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