Kasikornbank Launches Funny ‘No Stereotype’ Campaign

    By Asia Ad Junkie - Nov 16, 2020
    Kasikornbank Launches Funny ‘No Stereotype’ Campaign

    Kasikornbank in Thailand has launched the ‘No Stereotype’ campaign to highlight the simplicity of the new mobile banking app, K Plus. The

    The two-and-a-half-minute spot, created by GREYnJ United Bangkok, takes a humorous approach to highlight the diverse lifestyles and needs of real people including youngsters “who can be over 60 years old,” adults who can be 15-years-old, and others who fall under societal stereotypes.

    “The new commercial film reflects the fact that KBank and its customers have a deeper and closer relationship, now more than ever,” said Asawin Phanichwatana, deputy chief creative officer at GREYnJ UNITED. “It strengthens the role of KPlus app in people’s lives as a ‘digital lifestyle ecosystem enabler’, which goes beyond traditional banking.”


    Campaign Title: K+ People
    Client: Kasikornbank Thailand
    Brand: K PLUS

    Agency: GREYnJ United Bangkok
    Chairman: Thor Santisiri
    Chief Creative Officer: Jureeporn Thaidumrong
    Chief Executive Officer: Kanaporn Hutcheson
    Chief Operation Officer: Thipayachand Hasdin
    Deputy Chief Creative Officer: Asawin Phanichwatana
    Creative Director: Asawin Phanichwatana / Jesse Wong
    Copywriter: Jesse Wong / Natthinee Ruengves / Pandarie Somjit
    Art Director: Pheraphas Jongphatcharanan
    General Manager: Kanokkorn Seehapan
    Group Account Director: Kantharat Teerarojjanawong
    Account Manager: Naphat Ruenpanich
    Associate Planning Director: Jongkoch Dusittanakarin
    Project Management Director: Kanoksak Kanchanachutha
    Senior Traffic Coordinator: Juthamas Tantated

    Production Company: Happy Ending Film
    Director: Nawapol Thamrongattanarit
    Assistant Director: Pornpong Wongwatpong
    Cinematographer: Boonyanuch Kraithong
    Film Producer: Pacharin Surawatanapongs
    Film Art Director: Cai Lianjie
    Casting Director: Panjai Sirisuwan
    Stylist: Angsana Tulakorn
    Production Manager: Sasicha Kanjanumpa
    Post Producer: Supapit Chirattikanon
    Editor: Harin Paesongthai
    Colorist: Chaitawat Thrisansri
    Flame Artist: Krongyote Glinguang
    Music Composer: Siwat Homkham


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