Kasikornbank Partners With Line for Funny Campaign Pitching Line BK

    By Asia Ad Junkie - Oct 26, 2020
    Kasikornbank Partners With Line for Funny Campaign Pitching Line BK

    4Kasikornbank in Thailand has teamed up with popular chat app Line to launch LINE BK with a funny campaign spot created by GREYnJ United Bangkok

    Dubbed “Concentration” the film focuses on a frustrated guy who’s trying to get his friend to transfer money he owes. Unfortunately for him, his friend is the modern-day definition of ‘digital distraction’. Every time the friend gets out of their conversation in LINE chat, he gets distracted by other notifications and forgets to make the transfer. The story is packed with pop culture trends and witty twists that are both entertaining to watch, and clearly communicate the superiority of the feature – social banking – it’s all your banking needs within your daily chat app.

    “Seamless transactions with no unnecessary interruptions. After all, in this day and age, we could all do with more convenience and less digital distraction. Unless that distraction comes in a form that’s as entertaining as this online film,” said Asawin Phanichwatana, deputy CCO of GREYnJ UNITED Bangkok.


    Client credits:
    Tana Pothikamjorn
    Oranat Dumrikarnlerd

    GREYnJ United Bangkok

    Chairman: Thor Santisiri
    Chief Executive Officer: Kanaporn Hutcheson
    Chief Creative Officer: Jureeporn Thaidumrong
    Chief Operating Officer: Thipayachand Hasdin
    Deputy Chief Creative Officer: Asawin Phanichwatana
    Creative Director: Jesse Wong
    Senior Copywriter: Thanapol Jiratadaporn
    Art Director: Pherapas Jongphatcharanan / Tammaporn Sanguanpak
    Tanitsara Wunpanich
    Copywriter: Natthinee Ruengves / Touchachapon Wuthikangamjorn /
    Jesse Wong
    General Manager: Kanokkorn Seehapan
    Group Account Director: Kantharat Teerarojjanawong
    Account Manager: Apinya Ditsamroeng
    Asso Strategic Planning Director: Jongkoch Dusittanakarin
    Project Management Director: Kanoksak Kanchanachutha
    Project Manager: Rawikarn Pitaklohapit
    Senior Traffic Coordinator: Juthamas Tantated

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