4Kasikornbank in Thailand has teamed up with popular chat app Line to launch LINE BK with a funny campaign spot created by GREYnJ United Bangkok
Dubbed “Concentration” the film focuses on a frustrated guy who’s trying to get his friend to transfer money he owes. Unfortunately for him, his friend is the modern-day definition of ‘digital distraction’. Every time the friend gets out of their conversation in LINE chat, he gets distracted by other notifications and forgets to make the transfer. The story is packed with pop culture trends and witty twists that are both entertaining to watch, and clearly communicate the superiority of the feature – social banking – it’s all your banking needs within your daily chat app.
“Seamless transactions with no unnecessary interruptions. After all, in this day and age, we could all do with more convenience and less digital distraction. Unless that distraction comes in a form that’s as entertaining as this online film,” said Asawin Phanichwatana, deputy CCO of GREYnJ UNITED Bangkok.
GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief Executive Officer: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong
Chief Operating Officer: Thipayachand Hasdin
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Jesse Wong
Senior Copywriter: Thanapol Jiratadaporn
Art Director: Pherapas Jongphatcharanan / Tammaporn Sanguanpak
Copywriter: Natthinee Ruengves / Touchachapon Wuthikangamjorn /
General Manager: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Apinya Ditsamroeng
Asso Strategic Planning Director: Jongkoch Dusittanakarin
Project Management Director: Kanoksak Kanchanachutha
Project Manager: Rawikarn Pitaklohapit
Senior Traffic Coordinator: Juthamas Tantated
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