Huella has appointed industry veteran Kartik Mehta as a mentor to support its expansion across Southeast Asia, following the establishment of a Singapore hub to scale its Creative AdTech, Connected TV and Media Intelligence capabilities in the region.
Mehta will guide Huella’s market expansion roadmap, strengthen strategic partnerships, and support business growth across Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines.
The appointment comes as Huella prepares to scale beyond India. According to the company, it intends to build strategic partnerships across Southeast Asian markets while leveraging its foundation in India.
Mehta is currently Chief Business Officer & Head of Asia at a global adtech company, where he leads strategic business growth across the region. He has more than two decades of experience in media technology, digital advertising and commercial transformation.
Previously, Mehta was Chief Revenue Officer and Chief Operating Officer at Silverpush, where he played a role in expanding the company’s footprint across 15 international markets while delivering sustained double-digit EBITDA profitability.
He is also an active contributor to IAB SEA+India, where the release says he champions conversations around digital ethics, responsible innovation and commercial accountability within the advertising industry.
“Asia and Singapore in particular is a strategic growth market for Huella, and Kartik’s experience in building and scaling adtech businesses across the region makes him an ideal mentor for this journey,” said Prrincey Roy, Co-Founder & CEO, Huella.
“Recently we had set-up our Singapore hub and Kartik’s mentorship, his commercial insight and leadership will play an important role as we expand our presence and continue building innovative solutions for brands and publishers.”
“Huella is building differentiated solutions at the intersection of AI, Connected TV and creative intelligence,” said Kartik Mehta.
“I’m excited to work as a mentor with the leadership team as they expand into Asia and build technology that creates meaningful value for brands, publishers and the broader advertising ecosystem.”
