GroupM India has appointed Karthik Shankar as head of digital trading. He will be based out of Bengaluru and will report to Sidharth Parashar, president – investments and pricing.
In the new role, Shankar will be responsible for leading digital trading and partnerships for the organization.
“Karthik has a proven track record of managing tech & media partnerships, digital trading, e-commerce and leading brand safety initiatives. We believe that Karthik would play a pivotal role, as we partner with our esteemed clients in their digital transformation journey,” said Parashar.
GroupM India consists of six agencies including Wavemaker, MediaCom, Mindshare, mSix, Motivator, and Essence.
“These are exciting times for digital advertising which is witnessing hyper-growth in all spectrums including video, commerce and data. Clients and partners seek guidance and support in navigating this complex ecosystem,” said Shankar.
“This role has the right mix of understanding, access and ability to collaborate with the ecosystem to streamline media investments. I am excited to join and be part of the GroupM family.”
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