Ogilvy China appointed Kars Jia as Head of Commerce. Jia will report to Tom Wan, Ogilvy China’s President of Experience.
Wan rejoined the Ogilvy Group in September 2020, taking on his current position as head of Ogilvy China’s Experience department. He brings to the role over 26 years of experience in media, brand, and digital marketing across China, Asia, and the US.
Jia will work with Wan to help Ogilvy China to build and accelerate its e-commerce offer.
“Together with our expert leaders on CRM, UX, Martech, and Customer Data, Kars will play a crucial role in developing end-to-end Commerce capabilities and offerings, delivering new value to our clients,” said Wan. “This will take us a major step forward in realizing our ambition of being our clients’ best partner for growth.”
With over a decade of marketing and technology experience on e-commerce platforms and TP, Jia has helped companies across a full range of sectors innovate their approaches in China’s e-commerce ecosystem.
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