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    Kapiti Ice Cream is a Magical Ride Through the Universe

    Adventure is apparently packed into each and every bite.

    By Asia Ad Junkie - Mar 17, 2021
    Kapiti Ice Cream is a Magical Ride Through the Universe

    Kapiti Ice Cream’s latest campaign is a kaleidoscopic ride through a surreal universe. The brand’s 30-second spot directed by Anita Fontaine at Flying Fish highlights the magic of just one bite.

    The film transports viewers from untouched New Zealand coastlines pierced by chocolatey driftwood to enchanted forests paved in magical fruits, up piercing peaks of Willy Wonka mountains all in under half a minute. It’s some pretty good ice-cream. And all in all a fun set up for the tagline, “Let the adventure begin.” We get it, that’s some adventurous ice-cream.

    “My goal was to elevate the classic ice-cream commercial category by creating an adventure filled with beauty and surprise. In a world where so many realities are confined to 4 walls, this is a chance for an immersion into the expanse of Aotearoa – if not in real life then through the taste of Kāpiti,” said Fontaine.

    “Dive into a sensorial adventure where art sculptures meet NZ’s landscapes, inspired by the pure flavours of Kāpiti.”

    Credits:

    ADVERTISER: Kāpiti

    TIP TOP HEAD OF MARKETING: Mel McKenzie

    CREATIVE AGENCY: Shine Limited
    AGENCY CHIEF CREATIVE OFFICER: Richard Maddox
    AGENCY CREATIVE TEAM: Hamish Cullen and Zach Hall
    AGENCY PRODUCER: Pip Mayne
    GROUP ACCOUNT DIRECTOR: Jo Taylor

    PRODUCTION COMPANY: Flying Fish
    DIRECTOR: Anita Fontaine
    PRODUCER: Samantha Attenborough
    DOP: Ziga Zupancic
    ART DIRECTOR: Jon Lithgow
    COSTUME: Camille Masterantonio

    POST PRODUCTION COMPANY: MANDY VFX
    OFFLINE EDIT: Rachel Goldsworthy
    3D ARTIST: Patrick Junghans
    COLOURIST: Matic Prusnik
    FLAME: Puck Murphy and Leon Woods

    MUSIC COMPANY: Franklin Rd Music & Sound
    COMPOSER: Mahuia Bridgman-Cooper
    PRODUCER: Jonathan Mihaljevich
    SOUND DESIGN: Shane Taipari

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