Kantar Appoints Cheong Tai Leung to Lead Insights in the Asia Pacific

Most recently, Leung served as Regional President, Asia Pacific at GfK

Kantar has appointed Cheong Tai Leung as CEO of Insights Asia Pacific. Leung will lead Kantar’s regional team taking over the leadership role from Wayne Levings, who will now focus on his role as Kantar’s Chief Client Officer. She start in the first half of this year Kantar said and will report to Chris Jansen, Kantar’s Chief Executive.

Most recently, Leung served as Regional President, Asia Pacific at GfK. Prior to that she was with The Nielsen Company for 9 years. She joined in 2008 as Chief Operating Officer before becoming the Region President in 2010, responsible for Asia Pacific, Middle East & Africa markets. She has previously held leadership roles at GE Consumer Finance and GE Healthcare.

“Kantar’s expertise in understanding consumers, its technology and artificial intelligence capabilities are shaping the brands of tomorrow,” said Leung.


“In our ever-changing, complex world, Kantar offers true strategic partnership to brands to help them connect with consumers and build the trust that will fuel the next wave of growth. I look forward to joining Kantar’s executive team to help drive a positive impact for brands and consumers across the region.”

Chris Jansen added: “Cheong Tai brings more than 20 years of international leadership and business management experience across emerging, developing markets and Asia Pacific. She will be a huge asset to our business as we continue to build our relationships and push for growth in this most dynamic of regions.”

On Levings’ contribution, Jansen said: “I would like to also express my sincere thanks to Wayne for his commitment and endeavours over the past two years. Successfully leading the APAC organisation and delivering double digit growth in the region, in addition to his Chief Client Officer responsibilities.”


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