Fragrance brand, Kama Sutra Deos has launched a new campaign with FCB Interface looking to disrupt the category of long-lasting fragrances, by “introducing a tantalising twist that redefines sensuality and intimacy,” says the campaign, which adds that it aims to “capture the essence of anticipation, teasing, and playful exchange between couples.
By tapping into the brand’s heritage of seduction and sensuality, KS Deo has crafted a line of intense and long-lasting fragrances that act as the perfect catalyst for building sexual tension.”
“We believe that the journey towards intimacy should be as thrilling as the destination itself,” says Pooja Sahgal, CMO Park Avenue, Kamasutra. “Our new campaign encourages couples to embrace the playful side of their relationships, discovering the joy in teasing and building up the anticipation before the act.”
Rakesh Menon, National Creative Director, FCB Interface, added, “Brand Kamasutra stands for building stronger, meaningful and more intimate relationships. Through the commercial, we wanted to show how the fragrance of KS deodorants can catalyse stronger bonds in a world craving for connections.”
