Justin Ruben Appointed Executive Creative Director at CHE Proximity

Justin Ruben has been named Executive Creative Director at CHE Proximity where he will head up the Syndey team. Ruben returns to Australia from six years in New York, working with Droga5 and The&Partnership.

In his new role, he will be working closely with the CHE senior creative leadership team, led by Gavin McLeod, chief creative officer and Glen Dickson, deputy chief creative officer.

“I’ve been incredibly envious of the work CHEP has been producing and their ability to use creativity to solve real world business problems, so naturally, I can’t wait to get started,” said Ruben.


Ruben was instrumental in growing The&Partnership’s data and creativity offering. Prior to that, he was group creative director at Droga5, working on a number of notable campaigns including Bagelgate for Philadelphia Cream Cheese, Potato Pay for Ore-Ida, Retweets of Love for Diet Coke, The Ripple Donut for Chase, and Seize the Awkward for the Adcouncil.

“We’re extremely fortunate to have someone of Justin’s calibre and experience join to help lead CHEP creatively in Sydney. With Gavin McLeod starting as National CCO on July 1 and Glen Dickson as Deputy COO already leading the creative charge in Melbourne, CHEP now has a full complement of creative talent in place to realise the next era of CHEP,” said Justin Hind, CEO at CHEP.




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