A jury of brand-side marketers will meet virtually next week to select the winner of the CMO Pencil award, honoring the marketer behind the One Show 2021’s most impactful idea on a brand’s business from the past year.
This year’s jury of eight marketers will gather online on July 20th to discuss the 22 highest-scoring entries — all of them Best of Discipline and multiple Gold Pencil winners, as determined by the 250 agency and brand creative leaders from 42 countries on this year’s One Show jury — and then select the CMO responsible for the one piece of work they feel had the greatest impact on moving a brand forward.
The winning CMO will be announced shortly after.
Global marketers on this year’s One Show CMO Pencil jury are:
- Nadja Bellan-White, Global CMO, VICE Media Group
- Jessica Burns, VP, Brand Marketing & Creative, GrubHub
- Morgan Flatley, SVP, Chief Marketing and Digital Customer Experience Officer, McDonald’s
- Fernando Machado, CMO, Activision Blizzard
- Kenny Mitchell, CMO, Snap
- Ivan Pollard, former Global CMO, General Mills
- Michelle St. Jacques, CMO, Molson Coors
- Nick Tran, Head of Global Marketing, TikTok
In accordance with The One Show judging rules, jury members abstain from voting on work done by or for their own company.
Past CMO Pencil winners include Kathleen Hall, Chief Brand Officer, Microsoft for Xbox “Changing the Game” by McCann New York; David Rubin, CMO, The New York Times for “Truth is Worth It” from Droga5 New York, and Stephen Tisdale, CMO, State Street Global Advisors for “Fearless Girl”, also by McCann New York.
“It’s a tremendous honor for a CMO to be recognized by their peers with this prestigious award,” said Kevin Swanepoel, CEO, The One Club. “This jury of global marketing leaders will look for work that takes an innovative, bold stance and has the greatest positive impact on a brand and its bottom line.”
The CMO Pencil is just one of the organization’s initiatives to address and recognize the fast-growing brand-side creative community. This year marked the first time The One Show had a standalone In-House discipline and dedicated jury of brand-side peers to judge in-house creative work.
In addition, the club will soon announce dates for its second WITHIN: The In-House Creative Conference. The new conference discusses issues specific to in-house creative teams and cultures, examining the inner dynamics of the very best in-house creative departments.
