Isobar has created an augmented reality game for Jurong Point Shopping Centre based on the Chinese zodiac as part of a Chinese New Year campaign.
The Adventures of Huat Huat The Doggo sees a mischievous monkey scattering oranges throughout a virtual garden, requiring shoppers to help Huat Huat collect the oranges back, in time for Chinese New Year.
The game was developed by Isobar Singapore using Apple’s ARKit and was designed to be played within a custom physical build area in the mall. The team also designed a 3D Trick Eye element in the form of a large-area floor sticker so that shoppers don’t have to be in the experience to see the experience. So elements in the ‘garden’ like the log, sitting stones and trees are actually part of the 3D Trick Eye.
Each orange collected will earn shoppers points, with those chancing upon the Golden Orange getting additional points. Accumulated points can then be exchanged for $10 or $20 Jurong Point shopping vouchers. Lucky shoppers who find a special Treasure Box, which appears at random, will walk away with additional $50 Jurong Point shopping vouchers.
This is the second time that Isobar has created a virtual game for Jurong Point, with the first being a “Santa’s Magical Sleigh” VR experience in 2016 for Christmas.
“We’ve worked with Jurong Point before, and knew they’re open to the use of experiential technology in physical retail gamification as a point of differentiation to excite and engage their shoppers,” commented Chye Yong Hock, Innovation Director for Isobar Singapore.
“AR has been getting more ubiquitous thanks, in part, to the latest devices incorporating AR such as iPhone X, as well as Google and Apple’s SDKs (ARCore & ARKit). This campaign gives us an opportunity to blend charming local culture together with the newest mobile AR technology, allowing us to create a compelling retail experience that the masses will find easy to relate to.”
“Jurong Point actively seeks the latest trends and technology to bring joy to our shoppers. We are happy that we can enhance our shoppers’ experience at the mall, especially during this festive period through this AR interaction game.” added William Seet, General Manager for Jurong Point.
CREDITS:
Isobar Singapore
- Innovation Director – Chye Yong Hock
- 3D Design – James Ong Yong Sen, Terence Lim, Wong Chee Hui
- Copywriting – Samantha Tan
- Art Direction – Brenda Lee, Melissa Wee
- Account Management – Sim Sok Yin, Nadine Thumboo
- Software Development – Pearl Chye, Navaneeth Sreekandan
