Joyce Cheng and Mannings Encourage Women to Celebrate Strong Beauty

Health & beauty brand, Mannings, has launched a campaign via DDB Group Hong Kong to encourage women “to stop doubting themselves and appreciate themselves, embracing their unique beauty.”

The chain store originally launched #StrongBeauty back in 2020, highlighting strength of character as a defining aspect of beauty. The brand says it is furthering its commitment by cheering women on to recognize how rather than measuring up to societal beauty standards, it’s their uniqueness that makes them beautiful.

The campaign includes a film featuring pop star, Joyce Cheng.


 

Lyrics from Cheng’s songs that tell of her own journey have been selected and will be shared on social media as part of the campaign.

“Beauty being more than skin deep is not new, but #StrongBeauty goes a step further in identifying the specific values within, that manifest the modern form of beauty,” said Carol Yung, Brand Marketing Lead at Mannings Hong Kong.

“Owning your unique beauty is beautiful in itself and we want every Mannings woman radiating that beauty.”


 

Christine Lai, Senior Creative Director at DDB added, “It has been a lot of fun working with Mannings to evolve the #StrongBeauty platform and we hope this campaign continues to prove the value of a long-term brand strategy. We also hope it acts as a nice reminder for people to stop giving themselves a hard time.”

The campaign will run across the region (Hong Kong and Macau) for the next month.


Credits

Client: Mannings Hong Kong & Macau, The Dairy Farm Company Limited

Brand Marketing Lead: Carol Yung

Brand Marketing Manager: Kay Ngai

Brand Marketing Assistant Manager: Cecily Chau

Brand Marketing Senior Specialist: Kathier Leung

 

Agency: DDB Group Hong Kong

CEO: Andreas Krasser

Chief Creative Officer: Frankie Fung

Head of Strategy: Adrian Tso

Creative Director: Christine Lai

Associate Creative Director: Phoebe Chan

Art Director: Ruth Wong

Producer: Hung Wong

Account Director: Keefe Ho

Account Manager: Zach Ko

Account Executive: Winnie Wong

Head of Studio: B Ng

Artist • Graphic/Print Production: Nelson Fung

Director: Nick Lim

Producer: Penn Law

Assistant Director: Peggy Chan

DOP: KoKei

Art Director: Martin Tong

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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