Journey Beyond Launches ‘Australia by Train’ Campaign

“This was about capturing the romance of a bygone era and the nostalgia that comes from it.”

Client

Journey Beyond

Creative

Town Square

Division

Australian travel and experience company, Journey Beyond, has launched a brand platform and integrated campaign via Town Square.

‘Australia by Train’ is running nationally across TV, print, OOH, online, and social. The films were produced by Division and directed by Riley Blakeway.

Brendan Day, creative director at Town Square said: “This was about capturing the romance of a bygone era and the nostalgia that comes from it, but like the trains, always pushing forward in a progressive, considered and stylised way. A relevant and distinctive narrative/aesthetic that the brand can own, creating layers of differentiation between it and other tourism products.”


 

Says Justine Lally, general manager of marketing at Journey Beyond added: “I couldn’t be more proud to launch Australia by Train. The trains are Australian icons and being able to evolve the brand to engage even more Australians and overseas visitors is incredibly exciting. I can’t wait to share more of what these trains have in store.”

Brendan Day, creative director at Town Square said: “This was about capturing the romance of a bygone era and the nostalgia that comes from it, but like the trains, always pushing forward in a progressive, considered and stylised way.

“A relevant and distinctive narrative/aesthetic that the brand can own, creating layers of differentiation between it and other tourism products.”


 

Credits

Client: Journey Beyond
GM Marketing: Justine Lally
Group Marketing Manager: Kirsty Gunn
Senior Marketing Executive: Melanie Truman

Creative Agency: Town Square
Creative Director: Brendan Day
Art Director: Benny Moore
Client Leads: Carly Taylor & James Debono
Client Service: Mitch Coughlin
Head of Production: Anna Morris
Agency Producer: Elizabeth Campbell

Production Company: DIVISION
Director: Riley Blakeway
MD | Executive Producer: Genevieve Triquet
Producer: Christiana Roberts
DOP: Andrew Gough
Art Director/Costume: Kara Kyne
Casting: @northsidecasting
Editor: Stewart Arnott
Grade: Matt Fezz
Post House: White Chocolate
Online: Chris Grocott
Sound Designer: Tristan Dewy, Bang Bang Studios
Music: Level Two Music

Photographer: Lauren Bamford

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