This Friday, June 24th at 10:30 am in Cannes, Josy Paul, Chairman, and CCO of BBDO India will discuss “Creativity, Empathy and Emotional Data” during his meetup session at Cannes Lions.
The session will focus on answering the key question – can creativity drive meaningful action? The answer lies in our understanding of empathy and emotional data.
This is data that is rooted in human confessions, and not just analytics. Participants will understand that it is these insights involve things that hard data can’t get obtain; it is the data of the soul and the heart.
Finding it requires an uncomfortable understanding of people and society. But, if handled sensitively, it has the power to transform brands and society. This discovery process is not in textbooks. Getting it right is not easy, but when you tap into it, society responds and brands can prosper.
This Meet-up draws from the power of collective thinking – something creativity needs more than ever. The session is helpful for all creatives, strategists, brand leaders, CEOs, founders and anyone open to learning, emotional exchange and the changing phase of creativity.
Josy will demonstrate in his talk how creativity can indeed lead to meaningful action but only through understanding empathy and emotional data, which comes from the real confessions of people, rather than analytical data alone.
It is these insights, not hard data, that can often unlock things that cannot yet be observed using hard numbers. The data of the soul and the heart and getting it right can involve an uncomfortable understanding of people and society. But, if handled sensitively, it has the power to transform brands and society.
This discovery process cannot be found in textbooks. Getting it right is not easy, however, when you do, society responds and brands thrive
You can get more info along with a guide to the complete festival program here.