Jacquelien Postigo Brussee has been appointed the first CEO for the China region by creative agency Jones Knowles Ritchie.
Brussee will work in tandem with global CEO Guy Lambert and China chief creative officer René Chen, heading up JKR’s business growth in China. With 18 years of international experience in leading new business, digital transformation, and innovation, Brussee will take a more strategic approach to develop JKR’s range of capabilities and client success.
“I am thrilled to assume the new role as CEO and become an active part in driving JKR’s business forward in China. The rapid developments we are witnessing in the Chinese market, the strong vision and ambitions of JKR globally, combined with a robust fundament in China that was built over the last 5 years, were key in my decision to join,” said Brussee.
Previously Brussee was vice president of brand consultancy Labbrand Group from January 2020 to October 2021. She joined the consultancy as corporate branding director in September before being promoted to vice general manager in January 2018.
Brussee’s footprint in China spans more than a decade. She worked with RH Marine Group to handle marketing and communication duties for the company’s APAC business.
Before that, she worked for Royal Imtech N.V developing marketing initiatives in China.
The news follows recent leadership updates with Chen taking on the role of China’s chief creative officer and Theresa Wu being promoted to China’s general manager.
“The positive economic prospect of China and the rapidly evolving consumer demands have accelerated many brands towards renovation, rebranding and reinvention, where JKR is best positioned to advise with over 30 years of experience globally. We are confident that with Brussee’s passion about creativity and insights about China’s business landscape, JKR will continue to build on our momentum, helping brands succeed in one of the world’s most competitive markets,” said Lambert.
Jones Knowles Ritchie has three offices worldwide, including London, New York and Shanghai.