Jollibee’s Chick’nwich Unveiled in Tech Launch Parody Campaign

Taking a cue from a tech product launch, Jollibee has partnered with BBH Singapore for a new campaign film directed by Louis Nieto of Stink Films and shot in Prague.

The ad is pitching the Jollibee Chick’nwich, but the brand wanted to take a different approach. BBH Singapore’s concept is founded on the insight that when it comes to doing things differently, who better to look to than the ones who are at the forefront of innovation – tech companies. The result is a ‘Product Reveal’ film parody



“Pushing beyond the territory of food, I wanted to creatively portray the Chick’nwich as something that’s absolutely innovative like no other – like a highly anticipated flagship release from our favorite tech brands,” said said Nieto.

Sascha Kuntze, Chief Creative Officer, BBH Singapore, added: “In the world of product launch ads, no one does it like how the tech giants do. The hype and excitement with a clear product focus was something we wanted to play on. Especially for a groundbreaking product like the Jollibee Chick’nwich.”



Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Creative Directors: Mae Ong, Gaston Soto, Khairul Mondzi
Managing Partner: Ross Henderson
Account Manager: Isabel Ong
Chief Strategic Officer: Jacob Wright
Senior Strategist: Zoe Chen
Agency Producer: Wendi Chong
Production Company: Stink CZ, s.r.o.
Director: Louis Nieto
Audio House: Echolab & Fuse Adventures in Audio
Client: Jollibee
JFC Country/Regional and Jollibee PH
Marketing Head: Francis Flores
Assistant Vice President for Marketing: Mari Aldecoa
Senior Marketing Manager: Pamela Grace Cruz
Assistant Brand Manager: Marie Joyce Marfori

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