Johnson’s Baby Launches New Cottontouch Campaign in India

    By The Staff - Oct 28, 2020
    Johnson’s Baby Launches New Cottontouch Campaign in India

    Johnson’s Baby, a leader in baby care products across the world recently launched the new Cottontouch in India. The TVC, which has been released in 10 languages, highlights a mother’s commitment to providing a soft touch to her baby with a gentle product.

    Conceptualized by DDB Mudra Group, the spot is a series of sequences of a mom bonding with her baby while using the new Cottontouch range.

    “For Johnson’s, we don’t just launch products, we evolve the mother-baby bond and their relationship with us as a brand,” said Rahul Mathew, National Creative Director, DDB Mudra Group on the TVC. “And touch is an essential part of this bond and relationship. And that’s what we’ve brought alive in the work.”

    “Johnson’s has been at the forefront of providing the best baby care options through years,” said Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer India. “This campaign highlights the new range of Johnson’s Cottontouch that promises mums products that will offer softness they have never experienced before.”

    “The new Cottontouch is an innovative range of products that has cotton as the key ingredient and through this TVC we emphasize our commitment towards baby care through science and research. We brought this new range with a lot of love even during these unprecedented times only to enhance the mother-child bond with the softest touch.”



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