JK Paper Celebrates Father’s Day with ‘Letter to My Super Dad’ Campaign

“By reviving the timeless tradition of letter writing, this initiative seeks to underscore the invaluable importance of personal and heartfelt communication.”

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JK Paper unveiled an initiative, Letter To My Super Dad for Father’s Day, The campaign reached out to over 30,000 students across 25 cities in India aiming to foster a deep sense of gratitude and build emotional connect between children and their fathers, the brand said

The campaign encouraged students to express their love and appreciation for their fathers through the art of handwritten letters.

“By reviving the timeless tradition of letter writing, this initiative seeks to underscore the invaluable importance of personal and heartfelt communication,” JK Paper said.


 

Renowned influencers and Actor Bhaktiyaar Irani lent support to the campaign, sharing #LetterToMySuperDad experiences. According to the campaign this inspired followers nationwide to join the initiative and celebrate the bond between fathers and children.

“Father’s Day holds a special significance, allowing us to honour the love and sacrifices of every father figure,” said Partha Biswas, Chief of Sales & Marketing at JK Paper.

“With our #LetterToMySuperDad campaign, our goal was to nurture a profound emotional bond between children and their fathers, while also rekindling the timeless art of letter writing. The remarkable enthusiasm shown by students across India has been immensely uplifting.”


 

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