Word of Mouth of Media has promoted Chief Operating Officer Jimmy Shahani to the Chief Executive Officer role.
“His positive outlook, creative mindset, and leadership values are all goal-worthy to succeed, especially as we move ahead in the ‘Next Normal. In the current period of accelerated transformation, we hope to provide a robust approach and work more closely with our clients to navigate pandemic-induced uncertainty,” said Vineet Panchhi, Founder, Word of Mouth of Media.
“I congratulate Jimmy in his new role and will continue to support him in strengthening new partnerships and exploring new geographies. The Covid-19 pandemic galvanized businesses to innovate and shift focus towards customers’ preferences leading massive transformation in the advertising & marketing industry.”
Shahani has been with the team for four years.
“We are one of the few boutique agencies that have successfully survived the challenges posed by the pandemic by innovating our products and making them hybrid and focusing on digital services. The customized hybrid model has worked beautifully for us, and we continue to keep our workforce safety a top priority,” added Sarika Panchhi, Co-founder, Word of Mouth of Media.
“The new format will help us serve our clients better, explore new markets and strengthen our focus on the revived sustainability portfolio. I am confident that the team under the guidance of Jimmy’s capabilities will scale new heights.”
Sarika will focus on building her new venture JiViSa Wellness, a wellness brand dedicated to bringing high-quality, natural products to help people live a healthy life.
“I am honored to take the new responsibilities and look forward to scaling the business to new heights. The changing consumer behavior, shifting viewer choices, increased inclination towards environmentally conscious practices, etc., demand brands to deliver more creative and personalized experiences in a sensitized tone,” said Shahani.
“Therefore, one of the major priorities for me will be to deliver business outcomes for clients through impactful ideas and new storytelling channels. I am excited to work with the talented team and develop work that drives significant change in perception.”
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