Jimmy Brings today launched the “Summer Delivered Differently” campaign. The app-first brand delivers alcoholic beverages in Australia and the spots, which features Sophie Monk and Matt Okine, promise that service at just two dollars “all summer long”.
R/GA developed the campaign, focusing on familiar Aussie drinking moments. In each scene, a wormhole in the space-time continuum opens up and the goods are delivered. It’s a refreshingly light-hearted campaign, particularly in such strange times. We can’t confirm such technology actually exists, yet if it does please let us know so that we can test it ourselves.
“R/GA have been able to execute a brand campaign that aligns perfectly with our mission of becoming the largest Alcohol Delivery retailer, introducing a new distinctive and engaging asset that won’t be missed,” said Jamie Gagliardi, Jimmy Brings Head of Marketing. “Our unique campaign, combined with our $2 Delivery offer, will no-doubt allow customers to experience the amazing service that Jimmy Brings provides, altering traditional consumer behavior Australia-wide.
“We’ve been able to increase the distinctive branding of Jimmy Brings while creating a creative framework that is essentially an ad platform within an ad platform that can feature different products– this has allowed us to create greater value for our partners and our consumers simultaneously.”
“In this relatively new category of alcohol delivery, the challenge is not just to be the preferred brand, but to switch habits from a dash to the bottle shop to reaching for their phone,” said Michael Titshall, VP, Managing Director, R/GA Australia. “So we worked with Jimmy Brings to create behavior change by combining pricing models, marketing, and brand assets for the entire customer journey.”
The campaign is now live across YouTube, BVOD, OOH, Social and Digital, with programmatic executions targeting audiences based on their alcohol preferences.
“It’s not about the ordering or even the friendly delivery person, it’s about the moment you are handed a beer or wine or your drink of choice– that’s what we wanted to capture,” said Kieran Antill, National Executive Creative Director, R/GA Australia. “That and a time-traveling purple rocket hand.”
Head of Marketing – Jamie Gagliardi
Content and Social Media Manager – Jen Mackie
Design and Brand Specialist – Leonardo Miranda
Copywriter – Kate Ross
Art Director – Courtney Fay
Senior Visual Designer – Joe Sanderson/Kat Komenda
Senior Content Producer – Kyle Belcher
Executive Producer – Chris Smyth
Strategist – Georgia Doust
Group Director, Client Services & Business Development – Kirsten Dunlaevy
Executive Strategy Director – Jon Holloway
Executive Creative Director – Kieran Antill
Managing Director – Michael Titshall
Production House – Eight Productions
Director – Jay Topping
Executive Producer – Lib Kelly
Producer – Nick Kelly
DOP – Tony Luu
Casting Director – Peta Einberg @ Peta Einberg Casting
Post Production: Fanatic
Online Editor: Joe Maurici
Music – Electric Sheep: Kate Stenhouse, Joe Mount, Glenn Sarangapany
Photographer – Jeremy Shaw
Digi Op – Julian Schulz
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