Jimmy Brings Brings Jim Beam in Funny Tongue-Twister Ad

    How much Jim Beam would Jimmy Brings bring if Jimmy Brings could bring Jim Beam?

    By Asia Ad Junkie - Oct 9, 2020
    Jimmy Brings Brings Jim Beam in Funny Tongue-Twister Ad

    Alcohol delivery brand Jimmy Brings has launched a funny new campaign spot via Paper Moose that makes comically clever use of the tounge-twister ‘how much Jim Beam could Jimmy Brings bring’.

    Set in a garage with a couple getting ready to watch the of the footy match, the pair’s conversation turns into a limerick, or in this case, a ‘Jimmerick’ that combines the two brands together.

    “Their similar sounding names were perfect for a truly un-ignorable and hilarious earworm,” said Says Nick Hunter, executive creative director, Paper Moose. With Covid restrictions dramatically reshaping the Finals season experience, especially in its Melbourne heartland, we were happy we could help people celebrate footy at home in a fun way.”

    Jamie Gagliardi of Jimmy Brings added: “As soon as we were presented with the ‘Jimmerick’ concept by Paper Moose, we knew we had our hands on a memorable and hopefully iconic idea. The campaign will be focused on targeting emerging markets for Jimmy Brings such as Melbourne and Adelaide, to position us as the ultimate drinks retailer this Finals season. Partnering with Jim Beam was the perfect alignment for this strategy, as they are the official spirit of the AFL.”


    Client: Jimmy Brings
    Head of Marketing: Jamie Gagliardi
    Social Media & Content Manager: Jen Mackie

    Creative Agency: Paper Moose
    Executive Creative Director: Nick Hunter
    Strategist: Praveen Vaidyanathan
    Copywriter: Peter Saladino
    Art Director: Reese Geronimo
    Business Director: Charlotte Meldrum-Hanna
    Production Company: Paper Moose
    Producer: Nicole Hofstadter
    Director: Steve Anthopoulos
    DOP: Dimitri Zaunders
    Photographer: Jacquie Manning
    Production Design/Wardrobe: Bou House Design
    Editor: Oliver Trauth-Goik
    Grade: Daniel Pardy
    Sound: Weronika Razna & Andreas Dominguez


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