Alcohol delivery brand Jimmy Brings has launched a funny new campaign spot via Paper Moose that makes comically clever use of the tounge-twister ‘how much Jim Beam could Jimmy Brings bring’.
Set in a garage with a couple getting ready to watch the of the footy match, the pair’s conversation turns into a limerick, or in this case, a ‘Jimmerick’ that combines the two brands together.
“Their similar sounding names were perfect for a truly un-ignorable and hilarious earworm,” said Says Nick Hunter, executive creative director, Paper Moose. With Covid restrictions dramatically reshaping the Finals season experience, especially in its Melbourne heartland, we were happy we could help people celebrate footy at home in a fun way.”
Jamie Gagliardi of Jimmy Brings added: “As soon as we were presented with the ‘Jimmerick’ concept by Paper Moose, we knew we had our hands on a memorable and hopefully iconic idea. The campaign will be focused on targeting emerging markets for Jimmy Brings such as Melbourne and Adelaide, to position us as the ultimate drinks retailer this Finals season. Partnering with Jim Beam was the perfect alignment for this strategy, as they are the official spirit of the AFL.”
Client: Jimmy Brings
Head of Marketing: Jamie Gagliardi
Social Media & Content Manager: Jen Mackie
Creative Agency: Paper Moose
Executive Creative Director: Nick Hunter
Strategist: Praveen Vaidyanathan
Copywriter: Peter Saladino
Art Director: Reese Geronimo
Business Director: Charlotte Meldrum-Hanna
Production Company: Paper Moose
Producer: Nicole Hofstadter
Director: Steve Anthopoulos
DOP: Dimitri Zaunders
Photographer: Jacquie Manning
Production Design/Wardrobe: Bou House Design
Editor: Oliver Trauth-Goik
Grade: Daniel Pardy
Sound: Weronika Razna & Andreas Dominguez
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