Image via Jimmy Brings
Retail alcohol brand Jimmy Brings has appointed R/GA Australia as creative partner as they look to accelerate growth across Australia. The app-based company looks to transform the way people entertain, socialize and unwind, and will work with R/GA to deliver a best-in-class experience in this field.
R/GA will be tasked with creating a new brand platform and partnering with Jimmy Brings to execute it across their entire customer experience as part of their summer campaign.
“Over the last few years, we’ve continuously proven ourselves to be a disruptor in the liquor industry,” said Jamie Gagliardi, Head of Marketing, Jimmy Brings. “People more than ever are shifting their purchasing behavior and Jimmy Brings is in a unique position to cater to all drinking moments this Summer. We’ve been lucky enough to find R/GA, who shares the same ambition and will further elevate our brand towards the path of being the largest on-demand retailer.”
“Jimmy Brings is a true disruptor that understands the dynamics to be successful in the new economy,” said Michael Titshall, VP, Managing Director, R/GA Australia. “We are thrilled to partner with them on this key moment of growth, especially at a time like this when changing customer behaviors towards e-commerce provide so many opportunities for progressive brands.
“Throughout the pitch process, it was clear they were an ambitious team, intent on continuing to challenge the category; a journey we are pleased to join them on.”
Jimmy Brings joins a roster of clients which includes Nike, Google, Toyota, Slack, among others.
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