Jetstar Asks the Always ‘Yes’ Question – ‘Rather be on Holiday?’

Jetstar has launched the second installment of its “Rather be on holiday?” campaign in collaboration with Wunderman Thompson, Wavemaker, and Sherpa.

The campaign features Australians making their holiday fantasies a reality. Such as the dad dreaming of chasing thrills while his daughters throw a tantrum, to a couple imagining how much better it would be out on a golf course rather than unclogging a toilet

 
 

Jack Elliott and Lochie Newham, Associate Creative Directors: “Holiday fantasies have always consumed our daydreams, but in the era of COVID-19, yearning for travel has become even stronger. So, as borders re-open and the country’s vaccination rate soars, we are excited to launch this next iteration of the Jetstar “Rather be on holiday?” campaign.”

Alan McIntyre, Chief Customer Officer, Jetstar: “As the festive season approaches, we’re excited that Australians can start planning more holidays, so the launch of this new iteration of our creative comes at a great time. We wanted to bring relatable, everyday situations to life in a humorous way, and encourage people not to wait to book their next trip.”

The campaign will be used ongoing through the line, in Jetstar sales campaigns on TV, OOH, Social, digital, print and beyond.

 
 

CREDITS

Client: Jetstar
Regional Manager, Marketing & PR AU and NZ: Jodie Rochetich
Marketing Manager AU and NZ: Tanya Lee
Senior Marketing Advisor: Chris Clohessy
Creative Agency: Wunderman Thompson
Chief Creative Officer: João Braga
Managing Director: Nick Muncaster
Associate Creative Director: Jack Elliott
Associate Creative Director: Lochie Newham
Creative: Simon Fleming
Creative: Chris Buchanan
Production: Carol Sinclair
Engagement Lead: Lizzie Barclay
Enagement Manager: Sophia Berry-Smith
Production: Sherpa, Matt McCaughey (director), Natalie Taylor (executive
producer)
Post Production: Manimal Post
Sound House: Front of House
Wavemaker
Prue Sedgeway: Group Business Director
Pip O’Brien: Business Director

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