Jessica Alba Finds Herself in the Latest Great Dubai Presents Campaign Film

Dubai Tourism and Mother have launched the latest film in the “Dubai Presents” series of blockbuster trailers starring Jessica Alba and Zac Efron.

In the latest trailer, called “Dubai Presents: A Captivating Saga” and created by Mother, the Hollywood stars play characters in a period drama set in Dubai in the 1950s. The film centers around the story of a young aviation pioneer, Alba, at a crossroads in search of the conviction and answers she needs to beat the odds.

Spoiler alert, the answers are within herself the whole time!


The one-minute film directed by Craig Gillespie, hints at an itinerary packed with hidden gems – from uncovering the city’s rich history dating back to the Iron Age to a perfect day spent on a desert oasis; indulging in a delectable Emirati meal over a campfire, and learning about Bedouin traditions from falconry to astronomy and more.

The blockbuster trailer pays homage to the city’s multicultural roots as it prepares to celebrate the UAE’s Golden Jubilee and the start of Expo 2020 Dubai. Shot on location in Dubai with the city backdrop acting as the set, the films will run in digital, cinema and TV media in 27 global markets in 15 languages.

This is the fourth trailer in the global campaign starring Alba and Efron. Previous instalments were “Dubai Presents: A Brand New You”; “Dubai Presents: A Romance to Remember”; and “Dubai Presents: A Five-Star Mission”.



Client: Dubai Tourism
Creative: Mother
Production Company: MJZ
Director: Craig Gillespie
D.O.P: Nicolas Karakatsanis
Producer: Martha Davis
Overseas Production Company: Stoked
Edit House: Exile
Editors: Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkins (Ten Three)
Post House: Electric Theatre Collective
Post Producer: Jon Purton
Production coordinator:Emma Hughes
VFX supervisor: Ryan Knowles
VFX leads: Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif
VFX artists: Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah
Sound: 750mph
Sound Engineers: Sam Ashwell (lead), Jeff Smith, Tom Joyce, Mike Bovil and Jake Ashwell
Music Company: duotone audio group
Creative Director/Founder: Peter Nashel
Composer: Peter Nashel
Executive Music Producer: Ross Hopman
Senior Music Producer: Giovonni Lobato

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