Jeff Labbé Joins The Sweet Shop for Representation in Asia, Australia and New Zealand

Global boutique production company The Sweet Shop has signed highly-acclaimed director Jeff Labbé for representation in Asia, Australia, and New Zealand.

Born in Louisiana, Labbé started his career as an agency creative on the West Coast of America, working with Wieden + Kennedy, Leo Burnett and TBWA/Chiat/Day, winning awards for his campaigns, including Nike ‘Beautiful’ and Fox Sports ‘Beware of things made in October’.

In his first year as a director, Labbé won multiple Gold Lions at Cannes, Pencils at D&AD, British Arrows, APA Crystals and almost every other award available for Levis ‘Secrets & Lies’ and the shocking Barnardos ‘Break The Cycle’ for BBH. His immersive narrative and depth of story and character shine through in his work for Adidas, Boots, Volkswagen, Heinz, KFC and HSBC.


“Jeff’s reel displays multiple hats of cinematic, epic storytelling and emotion,” said Paul Prince, CEO and founding partner at The Sweet Shop. “His award-winning work expresses big ideas as simple human truths, touching audiences and capturing the spirit of contemporary society and culture. I’m hugely excited that he’s chosen to join The Sweet Shop for representation across Australasia and I can’t wait to see what we create together.”

“I’m thrilled to be jumping into fresh markets,” said Labbé. “Paul, Wilf, Fiona and Daniel are overflowing with experience of craft. The trust, respect, and friendship I have with this team make me feel that absolutely anything is possible.”

Watch Labbé’s reel here.



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