Jeep Invites Aussies to Work Far From Home

Jeep has taken work from home to the next level in their latest campaign via Cummins & Partners. The 1-minute spot, “Working (Far) From Home” was produced by Nicebike Content.

If we can work from home then we can really work from anywhere, right? A bit of wifi and we’re good to go. The beach? OK. The mountains? Sure.

How about the remote northwest coast of Tasmania? Well, now we’re talking.


Jeep has built a remote office-ready pod high above the dramatic coastline of this seldom visited Aussie locale. It’s only accessible by 4×4 vehicles (preferably Jeeps) and able to withstand the wildest of weather. Those who are feeling lucky can enter Jeep’s competition at and have a chance to win use of the futuristic pod as well as a Jeep Gladiator.

“Many Aussies believe that being able to work from their kitchen table is the new definition of freedom,” said Rachel Semmens, senior marketing manager, Jeep Australia. “But when you own a Jeep, the possibilities for truly remote working are unlimited.”




Client: Jeep Australia
Managing Director: Kevin Flynn
Director of Marketing: Tom Noble
Senior Marketing Manager: Rachel Semmens
Marketing Manager: Samantha Lorenzi

Creative Agency: Cummins & Partners
Chief Creative Officer: Sean Cummins
Creatives: Adam Slater, Cam McMillan, Heath Collins, Liam Jenkins
Group Account Director: Josh Collins
Integration Director: Kara Brumfit
Integration Manager: Isaac Montebello
Strategist: Brad Hill
Designer: Ellena Mills
Senior Retoucher: Ed Croll
Print Producer: David Findlay

Production: Nicebike Content
Director: Justin McMillan
Executive Producer: Ian Kenny
Line Producer: Nick Wolff
Producer: Brain Ho
DOP: Earle Dresner
Photographer: Andrew Vukosov
Drone: Tony Driver
Editor: Oliver Waghorn
Colourist: CJ Dobson
Composer and Sound Design: Electric Sheep

Product by: SpaceCube
Media Agency: Starcom
Digital & Social Agency: Digitas

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