JD.com has launched the official IKEA flagship store on its platform, making the brand’s Scandinavian designs and product range accessible to its online customer base in China. The move reflects both companies’ aim to meet growing demand in the country for personalized and diverse home living solutions.
JD.com’s nationwide coverage, logistics capabilities, and digital operations will support IKEA’s home furnishings expertise to offer consumers a one-stop, cost-effective shopping option.
The online store features 6,500 products across 168 categories, including the debut of the BÄSTBOLL gaming chair and MÅLOMRÅDE gaming desk. The companies plan to expand the product range in the future.
IKEA will also partner with JD Logistics to use its nationwide delivery network, enabling service to areas beyond its physical store footprint. JD.com reports that it fulfills 95% of orders within 24 hours, with same- and next-day delivery services standard for over a decade.
The store will feature JD.com’s Naked-Eye 3D Solution, “Mini Liying,” allowing customers to view some IKEA products in 3D by tilting their mobile phones without additional equipment.
“We are thrilled to welcome IKEA to JD.com. This collaboration not only expands our home category brand offerings, but also brings more inspiring and high-quality home shopping options to consumers,” said Yanzhong Yao, SVP of JD.com and President of JD Retail Appliance and Home.
“By leveraging JD.com’s expertise in supply chain management and digital operations, combined with IKEA’s extensive experience in home living, we’ll continue to enhance the online shopping experience for Chinese households.”
“Since 2018, IKEA China has been steadily expanding our digital presence and strengthening the omnichannel development,” said Pontus Erntell, President & Chief Sustainability Officer at IKEA China.
“The launch of IKEA JD Flagship Store marks another important milestone under our ‘Growth+’ strategy, enabling us to enhance our accessibility to more Chinese families who value quality and service, and further enhance our omni retail ecosystem. We are pleased to collaborate with JD.com to bring a more convenient and diverse home furnishing shopping experience, and to create a better everyday life to the many more families in China.”
According to the release:
“The launch of IKEA’s flagship store on JD.com further strengthens IKEA’s omnichannel strategy in China. In recent years, China’s home furnishings market has been experiencing a dual trend of diversified consumer demand and omni-channel integration. Younger consumers, who are the primary driving force, have increasingly diverse aesthetic and functional demands for their homes, with a convenient one-stop shopping experience becoming the norm.”
