JBL has released a print campaign created by Cheil Hong Kong called ‘Block out the chaos’ to communicate the auditory benefit of its noise-cancelling headphones in a dramatic way, both instantly and effortlessly.
According to a release:
“From crying babies and barking dogs to screaming wives and daughters, these striking compositions conveyed the tension of extreme chaos. The intolerable noise was blocked out with negative space that represents the calming effect of JBL’s noise-cancelling headphones.”
Credits – ECD: Paul Chan. CDs: Lili Jiang, Ivan Au. Copywriters: Paul Chan, Lili Jiang, Keith Liu. Art Directors: Ivan Au, Toby Hong. Illustrator: Illusion Bangkok