JBCN Education has launched a new out-of-home campaign for JBCN International School, Parel, built around the idea that while the world keeps changing, education remains a constant.
Created by creative and strategy partner Admatazz, the campaign uses topical lines including “AI is why the world is shrinking. It’s also why we are expanding” and “We looked around at what’s happening in the world. And thought it could do with more education.”
Running under the theme “Better Education. More Education.,” the work draws on the current news cycle and broader changes shaping the world to introduce JBCN Parel’s expanded education offering. The campaign also announces a four-floor addition to the Parel campus, supporting the school’s expanding IB Diploma Programme and the introduction of its A Levels Programme.
The OOH campaign is being rolled out across high-traffic areas in and around South Mumbai and at Phoenix Palladium, with more areas to follow.
“The importance of education cannot be highlighted enough in the times we live in,” said Nikhil Sharma, Senior Vice President, Marketing & Communication, JBCN Education.
“This expansion marks a significant milestone for our school in Parel, as actual thinking, curiosity, and human innovation continues to remain relevant as time changes. And a mere conventional announcement would not have captured the ethos and reasoning behind this step. So, we decided to go ahead with an OOH campaign that is a captivating strategy to establish a stronger presence for the school as well as its messaging.”
“There is a certain template that educational institutions follow for announcements and advertisements,” said Yash Chandiramani, Founder & Chief Strategist, Admatazz.
“JBCN Education decided to choose a different direction, transforming a development announcement into something real and relevant. By letting us merge the prevailing global mood with the core message, the school provided us the opportunity to convert something as procedural as this into a sharp and relevant campaign.”
