JB Saeed Studio, a retailer for ready-to-assemble furniture, appliances and home accessories, has launched an eCommerce store to reach audiences online.
Omer Kushtiwala, the heir to the family business that was established in the 1930’s, recognized the importance of eCommerce as an alternative channel for not just customer engagement but also conversions. “According to insights gleamed from Facebook’s Local Awareness Ads, we often learn that up to 10% of our targeted online audiences are within 200 feet of our outlet on Bukhari.”
He says that the company recognizes that the eCommerce site is also bringing value as a destination for prospects to check prices & scope products, while converting offline.
According to Omer, in the two weeks since its launch, the JB Saeed Studio site has acquired the email addresses and phone numbers of nearly 400 women falling into the target segment profile. “Before making an eCommerce store of our own, we had tested the channel by virtually stocking our products on Yayvo. In the six months on Yayvo, the average order value was US$ 3. In the two weeks of our own site the average order value is US$ 40 per converted customer.”
The new site, omnichannel bridge and the social media strategy driving sales has been engineered by MWM Studioz, a cloistered conversion marketing agency.