Taiwanese singer/actor megastar, Jay Chou, has joined forces with animal welfare charity group WildAid for a campaign to combat the shark fin industry –an industry increasingly under attack across Asia.
The film features the celebrity disputing claims by people who defend the shark fin industry. (Yes, they actually exist). Have a look:
The campaign come just four months after WildAid teamed up with the Hong Kong Shark Foundation for this highly impactful film and print campaign featuring a bloody wedding couple butchering sharks for their fins.