Jason Alexander Plays Eight Characters in New Ad for Mike’s Amazing

“It was a day of nostalgia for me, nibbling some pretty great sandwiches with a bunch of wonderful creatives and crew.”

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Jason Alexander, better known as George from the iconic show, Seinfeld, is putting his acting talent on display in a new campaign spot for Mike’s Amazing  – playing eight different characters.

The 30-second ad film opens with Alexander checking out the menu in a diner and asking a waitress, “How’s the tilapia?” Alexander, also playing the waitress, answers, “Never order diner tilapia, babe.”

Then a whole cast of characters, played by Alexander, takes it from there.


 

This is the second installment of the brand’s Effie award-winning “When It’s On Its On” campaign which was created in collaboration with the agency of record Havas New York.

“I loved that Mike’s Amazing came up with the idea of me portraying all the extraordinary types of people that inhabited my neighborhood diner growing up,” said Alexander.

“It was a day of nostalgia for me, nibbling some pretty great sandwiches with a bunch of wonderful creatives and crew. Congrats to everybody for pulling it off.”


 

Image: Herman Asph (CNW Group/Havas New York)

“The Northeast diner is an iconic establishment, filled with unwritten rules and opinionated customers,” added Dan Lucey, co-CEO and CCO, Havas New York.

“Their love for their food isn’t about status or class; it’s simply about being the best—a passion that radiates through the entire Mike’s Amazing brand.”

Mike’s Amazing (CNW Group/Havas New York)

 

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