Japanese Beers Most Popular Imports in Korea as Foreign Brands Now Make up 51.1% of Market

According to data compiled by Lotte Mart, Japanese beer is the best seller in South Korea’s imported beer market –accounting for 22.2 percent of imported beer sold at the discount store outlet of retail giant Lotte Group through Sunday this year.

Japanese beer also ranked first last year with a 21.5 percent share, followed by German beer at 19.9 percent and Belgium at 11.3 percent. Chinese beer accounted for 7.1 percent of the total imported beer sold at the outlets.

Germany beer was the most popular 2014 and 2015, but has seen its share decrease from 25.1 percent in 2015 to 19.9 percent last year and 16.6 percent this year.


Overall, imported accounted 51.1 percent of Lotte Mart’s beer sales this year, up from 34.5 percent in 2015 and 40 percent in 2016.



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