Japan Airlines’ Reverse Playback Ad is a Fun Watch – And so is the ‘Making of’ Video

Japan Airlines has a campaign spot for the Japan market which is quite a cinematic feat using reverse playback. The campaign, translated in English as “Too Much Fun Credit Card Payment Method” (sure, it probably sounds better in Japanese) is just that: fun.

And a very nicely done piece of ad film work.



The “making of” video might even be more impressive as we get a behind the scenes look at what the actors had to go through to make it all work just right.


APAC Ad Junkie

APAC Ad Junkie

So many ads, so little time.

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