Japan Airlines’ Reverse Playback Ad is a Fun Watch – And so is the ‘Making of’ Video


Japan Airlines has a campaign spot for the Japan market which is quite a cinematic feat using reverse playback. The campaign, translated in English as “Too Much Fun Credit Card Payment Method” (sure, it probably sounds better in Japanese) is just that: fun.

And a very nicely done piece of ad film work.

https://youtu.be/BXGy_RccHC8


 

The “making of” video might even be more impressive as we get a behind the scenes look at what the actors had to go through to make it all work just right.

https://www.youtube.com/watch?v=qon3ITs05CU

APAC Ad Junkie

APAC Ad Junkie

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