TotallyAwesome has appointed James Sawyer managing director for Australia and New Zealand. He will lead the businesses’ media and content team with the goal of helping clients and media agencies connect with users on the platform.
Previously, Sawyer was a managing partner at WPP media agency, Ikon.
TotallyAwesome aims to allow children to safely interact with brands on apps, games and websites. The company reports more than 300 million monthly active users across APAC.
“While still very much working in media, leading TotallyAwesome ANZ to its next phase is a career changer for me and I am looking forward to joining the business,” said Sawyer.
“As the industry moves away from cookie-based targeting TotallyAwesome is poised for growth through its visionary kid-safe technology and privacy-compliant digital ecosystem. This ensures a safe environment for young audiences to engage with branded content.”
TotallyAwesome has been growing its senior team throughout the year with plans to expand it additionally.
“James is the ideal executive for this key role. He is a highly respected media leader with finely tuned analytical, performance leadership and partnership skills,” said TotallyAwesome APAC CEO Will Anstee.
“The business in ANZ and across APAC has enormous growth potential and James will play a vital role in helping us realise this potential.”
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